About

Hi, I'm Alex Anantiyo (Heinz)

I'm the person to call when search isn't bringing in the customers it should. I've spent my career working side by side with founders, digging into the data, and figuring out what actually moves the needle.

Let's talkSee my work →

Alex Anantiyo

11 years

in SEO and content strategy

10 → 120+

people, helping scale an agency

SearchLove

San Diego speaker

Episode 1

guest on Verblio's Content Bounce House

What I bring

Experience you can put to work

Hands-on, across industries

I've spent more than a decade at agencies, working hands-on with local service companies, e-commerce brands, lead generation sites, and large, complex websites. I've seen what works across a lot of different business models.

Used to figuring things out

I've always reported directly to founders and CEOs, so there's rarely been a set playbook to follow. I'm used to iterating, staying flexible, and solving problems as they come, which is what working with a business owner looks like.

Honest by default

I'm not a salesperson, and I won't pretend to be. I'll only recommend something, or suggest doing more, when I'm confident it has a real chance of working. Sometimes that means telling you SEO isn't your best move right now.

Background

A path that didn't follow a template

I studied at NYU Gallatin, where I designed my own course of study at the intersection of fashion, sustainability, and business. That mix of creative and commercial thinking has shaped how I work ever since.

I've also run a successful Etsy shop, so I know what it's like to be the person responsible for everything, from the product to the listing to the customer.

Off the clock, I'm usually on a mountain, exploring a trail, or starting a new craft project.

Writing and talks

Where I've shared what I know

All writing and talks →

Potential customers are searching. Can they find you?

Tell me about your business and what you want to fix. If it's a fit, I'll send a few notes and we'll set up a call.

Let's talk