My work

SEO and growth case studies

I focus on the highest-impact work to get your business seen by the people who matter.

Data recovery company

4x more leads by meeting people the moment their device fails

The opportunity

Many people don't realize they have a serious data problem at first. Before they look for recovery services, they try to fix it themselves.

The strategy

My team and I built troubleshooting resource pages to get in front of people when they needed help, then made it easy to call the moment they realized they needed recovery.

The result

Leads from resource pages grew 4x in one year. The top page alone produced 224 conversions, 217 of them phone calls.

Health and wellness e-commerce

3x organic revenue in 9 months, starting from almost no non-branded search

The problem

Nearly every sale came through paid ads, and the site had almost no non-branded search traffic.

The strategy

My team and I optimized product pages and built a resource strategy to reach shoppers when they're looking for a solution to their health issues.

The result

Organic revenue tripled in 9 months. Search now drives about 31% of site revenue, and the blog alone brings in more than $20K a month, more than the brand's monthly marketing spend.

Regional home buying company

Organic search became the #1 lead channel, 3 years running

The problem

A regional home buying company wanted a stronger flow of seller leads from organic search.

The strategy

My team and I pruned thin, duplicative pages. Then we improved the UX and information on bottom-funnel landing pages. Finally, we created content for homeowners who may not know a cash sale was an option for them.

The result

Organic search became the company's largest lead channel, nearly tripling monthly form fills at its peak and increasing phone calls. Many landing pages rank in top positions for key markets.

Cosmetic dentistry e-commerce

$180K in organic revenue in 18 months for an online cosmetic dentistry brand

The problem

The client had some search presence, but much of its traffic came from top-of-funnel topics that didn't lead to sales.

The strategy

My team and I found a sweet spot in search results where dental practices weren't dominating. We focused on educational content, brand comparisons, and treatment alternative guides that positioned the product as the solution.

The result

A focused organic strategy built search into a steady revenue channel, measured in sales, not traffic.

Online puzzle game site

About 3x more players who stay and play

The problem

Online games are a competitive space. Many players pick a site they like and keep coming back to it, so first impressions are important.

The strategy

My team and I optimized game landing pages while the client's team improved the user experience. We also created guides that help people play better and win more.

The result

Engaged organic sessions grew about 3x in one year. Reporting that separated low-quality traffic from real engagement showed the growth came from people who stayed and played.

Earlier work

Content programs for well-known brands

Earlier in my career, I led content initiatives for these brands, working alongside my team. The results below are published by Siege Media.

  • Online auction marketplace

    Invaluable

    200K+ more monthly organic visits and 11K+ links from a redesigned blog and content program

    Read the case study ↗

  • Rental marketplace

    Apartment Guide

    155% more organic blog traffic and 529+ links from guides, tools, and linkable assets

    Read the case study ↗

  • Cybersecurity software

    Panda Security

    Thousands of links to search-driven guides, surveys, and tutorials, including from CNET and GitHub

    Read the case study ↗

Writing and talks

Talks, articles, and interviews

Potential customers are searching. Can they find you?

Tell me about your business and what you want to fix. If it's a fit, I'll send a few notes and we'll set up a call.

Let's talk